Project Information
- Category: Machine Learning
- Project URL: GitHub Repository
Description
The core to succeed in this market lies in the customer itself. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. As a result, by addressing churn, these businesses may not only preserve their market position, but also grow and thrive. More customers they have in their network, the lower the cost of initiation and the larger the profit. As a result, the company's key focus for success is reducing client attrition and implementing effective retention strategy.
- Models Used:
- Multinomial Logistic Regression / Softmax Regression
- Support Vector Machine
- Random Forest Classifier
- Ensemble Classifier